Due to the corona virus epidemic, people around the world are confined to homes and are enjoying themselves by participating in unique trends on social media.
The # MeAt20 trend is also popular on social networking sites Twitter.
A user sharing content from @ 202natt's Twitter handle posted a tweet on April 13 asking users to share photos when they were 20 years old.
Immediately after the tweet came, thousands of users began sharing their photos and people from all walks of life from all walks of life participated in the trend.
Local media anchors and singers, including politicians in Pakistan, also participated in the trend. Singer Shahzad Rai shared his photo, which has attracted interesting reactions from the consumers.
A user named Bea posted the same photo of Shahzad Rai four times and wrote that Shahzad Rai will look exactly the same in 20, 40, 60 and 80 years of age as he does today.
Pakistan's leading journalist and anchor Asma Shirazi also shared a photo of her college days and also mentioned that she was the President of the Student Council at that time.
While consumers are enjoying sharing these old memories, some consumers have also pointed out that this trend may not protect users' personal information.
'It's a gold mine for social media companies'
Did the BBC know if this unfair trend was really a threat to social media users' personal information?
In this regard, we spoke with Nighat Dad, Executive Director of Digital Rights Foundation, a digital rights organization in Pakistan.
According to him, people are confined to their homes and do not have the activities they need to keep themselves busy, which is why they participate in such trends.
Referring to digital rights ignorance among people, Neghadad said, "This kind of personal information is available to social media companies and various app makers such as gold mining, which further strengthens their ability to make creative intelligence." Will help.
How Do Social Media Companies Benefit From Personal Information?
Osama Khilji, director of 'Bolo Bhi', a digital rights organization in Pakistan, commented on the trend, saying that "the business model of social media companies runs on the basis of selling our data."
When consumers choose to share their personal information with the public on the Internet, all this information is sold to businesses that use unsolicited advertising to sell goods, especially based on that information.
According to Osama Khalji, information about consumer choice is collected through artificial intelligence or artificial intelligence.
"So it's not surprising if you come across ads for goods you either need or want."
Face recognition technology
According to Osama, the trend will benefit most companies and app developers, who use face recognition technology or facial recognition.
Remember that in the past years there have been different apps whereby those who are interested in how they will look like in old age, they have to create a picture outline with the image of their own youth. Was given by
According to Osama Khilji, apps like this will 'benefit greatly from access to these images.'
The difference between consent and informed consent
Individuals participating in trends like # MeAt20 usually have the opportunity to voluntarily share these photos with the public.
In this regard, however, Osama Khilji said, "There is a difference between consent and informed consent. It is true that people are sharing these images voluntarily, but do they know that their personal information will be used for some purposes?" Are you being provided for? '
According to Osama, access to all these images starts to create a complete profile of the person with these companies and is helpful for monitoring purposes.
Be aware of the consequences of publishing information
The use of CCTV cameras has also increased since the lockdown for security in various countries due to the outbreak of the Corona virus.
According to Nighat Dad, founder of Digital Rights Foundation, 'consumers should be aware that whatever personal information they make public, that information will be available on the Internet forever.'
Both Nehgadad and Osama Khilji agreed that the country should be aware of the consequences of publishing personal information on social media pages.
No comments:
Post a Comment